September 10, 2019 [Mentor, Ohio] Air Technical Industries (ATI) launches online shopping functionality on its website airtechnical.com. The online store features a powerful Product Configurator enabling customers to customize product features to fit their specific requirements.
Air Technical Industries designs and manufactures a broad line of specialty-type material handling equipment including scissor lift tables, upenders, mobile cranes, portable floor cranes, jib cranes, gantry cranes, and rollover units. This revolutionary new tool enables users to completely configure the product options, pricing, and even place orders directly on the website.
Traditionally, the ordering process requires an in-depth sales consultation to ensure that the user is considering all the facets of the product application. Expert application engineering ensures that the product has the right features and performance to do the task required and to meet applicable safety requirements. This service is still available and is necessary on some unusual lifting applications. The guided process of the product configurator brings much of the sales consultation to the internet.
Convenient “help” icons are located next to all the menu prompts to guide customers through the configuration process. These simple-to-use pop-out frames provide additional images and explanations of all the features available. The product configurator works in the background to prevent conflicting selections, ensuring a smooth and effortless experience.
Today’s industrial user, plant engineer, or systems integrator is tech savvy. It is especially true of the younger generation, now firmly entrenched in the industry, to be self-reliant. These users want to jump online and figure it out for themselves. ATI’s new platform enables this behavior and puts the necessary tools at their fingertips.
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